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How to become an industry icon the media adores – interview with Nikki Bush

So, you want the media to take you seriously? You want to be quoted and positioned as a thought leader and expert in your niche to build your credibility? You are wondering whether media appearances really result in ROI?

If so, don’t miss Nikki’s pearls of wisdom on the topic of working with the media! Nikki Bush CSP is an award-winning speaker, best-selling author and media personality. She has done well over 3 000 media interviews and has had weekly slots for many years on SABC3 TV and Radio 702 in South Africa. She knows how to package a soundbite and how to make a journalist’s life easy.

Nikki shares her personal journey and experiences to help you:

  
Position yourself as a subject matter expert and industry icon
   Build your own media footprint through your clients
   Package soundbites for media use
   Repurpose your existing content for media
   Understand the power of media exposure in building your brand
   Identify media opportunities – tradition and digital
   How speaking, writing (content creation) and media exposure are a killer combination 

You want to know more about Nikki? Here you go…

Nikki Bush

Human Potential and Parenting Expert, Nikki Bush CSP empowers individuals, families and teams in business and education to win at work, home and life. She has the knack of putting difficult, complex, and sensitive topics on the table (ones we often prefer to avoid) and making them accessible.

Nikki is an award-winning speaker having been inducted into the Speakers Hall of Fame in 2019 – the first woman in South Africa to ever receive this lifetime achievement award, and was recognised in the same year by the Ford Motor Company as a Woman with Drive. She holds the Certified Speaking Professional (CSP) designation, one of just over 700 speakers in the world to have this conferred by the National Speakers Association (USA). She is a member of the Global Speakers Federation, the Professional Speakers Association of Southern Africa (PSASA) and is the past president of the PSASA’S Johannesburg Chapter 2020/21.

Nikki speaks with energy, passion, self-deprecating humour and a disarming honesty and vulnerability. Future-proof Yourself (Penguin Random House), her book on dancing with disruption was published in July 2021. She has co-authored a number of best-selling parenting books with major publishers, including, Future-proof Your Child for the 2020s and Beyond (Penguin Random House, 2019) and has fielded over 3 000 media interviews in the past 15 years with regular slots on radio and television.

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